“Network Chinese Festival Spring Festival” play “Winter Olympics” effect highlights the popularity of ski resort


Lanzhou Evening News Tiger Spring Festival, ski market heat up.Data from Ctrip, a one-stop travel platform, showed that search heat for “Winter Olympics” increased 200 percent on Feb 4.During the first three days of the Spring Festival in the Year of the Tiger, people in the snow fields in Gansu rose sharply, and the popularity of Ta ‘er Bay, Longshan International ski Resort and Xinglong Mountain ski resort exploded.In the first three days of the Spring Festival, orders at ski resort hotels rose 52 percent year on year, while hotel per capita spending rose 13 percent, according to Ctrip.Ctrip is being held in the Spring Festival hi play festival also poke in this ski upsurge, related skiing products good performance.With the arrival of the Winter Olympics, there is also a wave of skiing fever in China.Contents such as “group skiing” and “snow punch card” appear frequently in moments of friends and major strategy apps, and ski-related industries are gradually heating up.This winter, the number of notes on the topic of skiing on Ctrip community increased by 75% compared to last year, and the topics of # first skiing experience, # good skiing place, and # first skiing in my life were the most popular.At the same time, ctrip community, xiaohongshu and other guidebook travel search platforms of high-quality skiing content, also promote the broken circle of skiing, attracted a lot of “snow circle sister” to clock.Women make up half of the ski bookings on Ctrip’s platform, with the number of female users registering to ski during the Spring Festival of the Year of the Tiger up 38 percent year-on-year.With the popularity of ice and snow tourism, the number of users from small white to professional is increasing year by year.In 2021, for example, the number of users who spend two or more days in ski resorts increased by 180 percent compared to 2019.On Ctrip, more than 70 percent of “skiers” will buy skiing products again, and the number of in-depth skiing fans is increasing.During the Spring Festival in the Year of the Tiger, many ski tourists choose to hire professional instructors, whose prices range from 100 to 1,000 yuan an hour.Driven by the growing enthusiasm for the Winter Olympics and the rapid popularity of snow sports, skiing has become the most fashionable way to open the Spring Festival.Lanzhou Daily all media reporter Tan Anli

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