Development Plan of publishing Industry during the 14th Five-year Plan period: advanced science and technology should be taken as strategic support for the development of publishing industry


Digitalization of ancient books and the knowledge engineering sorting platform for the realization of the key laboratory of ancient books digitization of ancient books and digital publishing industry upgrading foundation (file photo) issued by the National Press and Publication Administration has “publishing” difference “development plan”, in the growing part emphasizes the digital publishing industry, digital publishing technology innovation system of sound.On how to implement the requirements set forth in the plan, THE REPORTER of China Press and Publication TELEGRAM talked with officials of the Service Center of the Publicity Department of the CPC Central Committee (INFORMATION Center), relevant associations and research institutions to share their views on promoting scientific innovation and achievement transformation in publishing.Expand the depth and breadth of content Development “Development Plan for the 14th Five-year Plan period of publishing Industry” proposes to promote digital technology to empower the whole publishing industry chain, complement and strengthen the weak link of digitalization of publishing industry, and further accelerate the new publishing format that integrates traditional publishing and digital business.Wei Yushan, president of The Chinese Academy of Press and Publication, said in an interview that the country’s “14th Five-Year Plan” proposed to accelerate the promotion of digital industrialization and industrial digital transformation.From the perspective of publishing, the digitalization process of the industry has achieved remarkable results, but the gap of digital industrialization is still large.This is manifested in the industrialization of digital products is not enough.During the “fourteenth Five-year Plan”, how to promote digital industrialization and industrial digitization is still a difficult task, especially the industrialization development and utilization of content resources is a very important direction.In Wei Yushan’s view, the publishing industry has a large number of digital content industrialization development is not enough.No matter e-books or databases, they are still the digital publishing products with text processing as the main form, providing literature services. It is urgent to develop new ways of content development and presentation.”Applying intelligence technology in the aspects of selecting subjects, for example, to analyze the social hot spots by reading large data transfer and change, surrounding the hot transfer and change to find out the topic selection, and through the VR technology, VR to make the content, provide a new reading experience, as well as with realistic space parallel virtual space how yuan universe combined with a publication, etc.,All require constant thinking and exploration by the industry.”Wei yushan said that during the “14th Five-year Plan”, the publishing industry should apply advanced technology, including film and television, games, animation and other diversified development of content, constantly enrich the application scene, the content contained in the text into a more diverse form of display.Wei Yushan also stressed that the development of digital publishing standards for more urgent, more complex.At present, a number of standards coexist in the production and management process of some digital publishing products and platforms, which is not conducive to data exchange and industrial development. Therefore, in the process of promoting the integrated development of the publishing industry, we should pay great attention to the basic and normative role of standards and strengthen the formulation and application of standards.Highlighting the Important Role of Advanced Technologies The Development Plan for the Publishing Industry during the 14th Five-year Plan period stresses the importance of scientific and technological innovation in realizing in-depth integrated development, and vigorously promotes the application of 5G, big data, cloud computing, artificial intelligence, blockchain, Internet of Things, virtual reality and augmented reality technologies in the publishing field.”An analysis of the development of scientific and technological innovation in China in recent years shows that breakthroughs in r&d and application of key and generic technologies are mainly from leading technology enterprises and Internet platforms.”Deputy executive director of the China association of audio and video and digital publishing and secretary-general AoRan, for example, China’s patent applications of artificial intelligence in the world first, the patent application number of the top ten institutions include five science and technology leader and five universities, other in 5 g, big data and block chain, and other areas of the science and technology innovation, etc.”We should clearly realize that the scientific and technological innovation system of China’s publishing industry is not perfect, the innovation capacity of integrated publishing development and the demonstration effect of key projects need to be improved, the enthusiasm of traditional publishing units in scientific research and development is not high enough, and the construction of scientific and technological talents in the publishing industry needs to be further strengthened.”Ao Ran said.As an important bridge connecting digital publishing companies, the member units of China Audiovisual and Digital Publishing Association have accumulated many years of technical research and development ability, and also have relatively strong strength in capital investment.Aoran said that in view of the basic requirements of the construction of scientific and technological innovation system put forward in the Development Plan of the Publishing Industry during the 14th Five-year Plan period, the association will give full play to the advantages of the wide distribution of members, communicate the needs of content services and the role of technical support and guarantee, and actively explore the application platform of technological innovation.It is reported that China Audiovisual and Digital Publishing Association will prepare for the construction of the National Digital publishing technology innovation Center this year, to promote digital publishing all-factor collaborative innovation, scientific research achievements industrialization mode innovation and publishing science and technology personnel training assessment mechanism innovation, through the construction of a high-level digital publishing technology innovation platform,To realize the new pattern of publishing integrated development, which is based on content construction, supported by advanced technology and guaranteed by innovative management.Promoting the application of public service Platforms The Development Plan for the Publishing Industry during the 14th Five-Year Plan period clearly requires promoting the application of national publishing and distribution information public service platforms.According to the information Service Center of the Publicity Department of the CPC Central Committee, by January 2022, the National Publishing and Distribution Information Public Service Platform had been connected to 166 publishing and distribution units, Internet e-commerce businesses and 4,571 stores, exchanging a total of 1.282,000 pieces of bibliographies, 376 million pieces of sales data and 6.25 billion pieces of inventory data.Develop “Tadpole book recommendation public application” wechat mini program, provide users with bibliography, sales and inventory query services, to achieve the service purpose of “find readers for books, find books for readers”.At present, the National Publishing and distribution information public service platform has basically established a new public service model supporting publishing, distribution, procurement, distribution, cataloguing and decision-making, realizing information exchange between the publishing end, the publishing end and the user end, and initially building an industrial pattern of interconnection, information sharing and business collaboration.The person in charge said, in order to thoroughly implement the requirements of the plan, the Central Propaganda Department organs service center (information center) next will deepen the industrial supply-side structural reform as the main line, promote the depth of integration of the upstream and downstream industry chain;Continue to expand the application scope of the platform to achieve full coverage of publishing and distribution units and provide data exchange services;Establish the platform operation and maintenance mechanism, improve the operation and peacekeeping security guarantee system;Promote data development and utilization, build industry data analysis model, and form a regular information release mechanism;To establish a book market sales monitoring platform, further optimize the industry development ecology, provide decision-making support for improving the governance efficiency of the publishing field, and build a public service model dominated by the government, participated by enterprises and shared by the whole people.Declaration: The copyright of this article belongs to the original author, if there is a source error or infringement of your legitimate rights and interests, you can contact us through the mailbox, we will promptly deal with.Email address: jpbl@jp.jiupainews.com

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