Ice dun dun strength is expected to lead the Olympic mascot economy to a new height


As the Beijing Winter Olympics come to a close, its mascot Bing Dwen Dwen has not lost any of its popularity.Reporters in the relevant e-commerce platform and the Olympic Games closed loop in the Olympic franchise merchandise retail store to see, Bing Dwen Dwen sought after.After the opening ceremony of the Beijing Winter Olympics ended on February 4, bing Dwen Dwen became unavailable overnight.Now, more than 10 days have passed, the reporter found that ice dun dun heat is still not reduced.”We only have a small number of fridge magnets to guarantee supply, and each person is limited to one.”February 14 afternoon, the reporter came to the winter Olympic Games closed loop in the hotel downstairs franchised merchandise sales outlets, service staff told reporters.The reporter took the shuttle bus to the main media center of the official franchise merchandise retail store, I saw a long queue at the door.Unlike previous days, the line was automatically divided into two: one for those waiting specifically to buy ice blocks and action figures, and another for other licensed items.The reporter asked a random waiting to buy hand do consumer Wang Yu, he said that ice dun dun dolls and hands are too popular.A few days ago he passed by here, happened to meet the store just filled a batch of ice pier pier figurine, finally bought a.”I hope I can buy another handwork today.”The reporter then went to the back of the queue to buy other licensed goods and entered the store, only to see a few refrigerator stickers and badges left on the container, clothing and schoolbags and other goods are relatively sufficient.It opens at 10 a.m. every day, and Bing Dwen dwen sells his best dolls and stuffed animals, which are quickly snapped up when available, salespeople told reporters.Ice Dwen dwen’s “out of the circle” is not an accident, the design of this mascot is really unique, let people fondle.In recent days, guests from all over the world have expressed their love for Bing Dwen Dwen while the competition is in full swing.”Dwen Dwen is a very lively, playful, funny and witty mascot, full of positive energy and has to become part of my collection,” said Christophe Duby, director of the INTERNATIONAL Olympic Committee’s Games Department.Czech figure skater Natalie Taschlerova said in her Vlog that she almost burst into tears at the first sight of the souvenir gift Bindington.Ice dun dun circle powder strength is visible.In fact, Bing Dwen Dwen, also known as Bing Dwen Dwen, was unveiled to the public on September 17, 2019, the day the mascot of the Beijing Winter Olympic Games was unveiled.The picture originated from the Internet and has nothing to do with Bing Dwen Dwen from head to foot, which can be described as profound and full of details.First of all, it is China’s national treasure giant panda, friendly and lovely, naive, loved by people all over the world.In fact, it is not the first time that the panda has been used as the mascot of the Games in China. In 1990, the mascot panda Panpan was widely known in Beijing Asian Games.For this year’s Winter Olympics, bing Dwen dwen, the design team used 3D technology to personify the panda, making it more cute and cute, and also reflecting the concept of harmonious coexistence between man and nature.Secondly, bing Dwen dwen’s name is quite from the beginning: ice, is the theme of this Winter Olympics, a symbol of purity, strong.Dun, which means honest, healthy, lively and lovely, not only fits the overall image of panda, but also symbolizes the strong body, strong will and inspiring Olympic spirit of the Athletes in the Winter Olympics.Let’s take a look at the details of Ice Dun dun: it is wearing “war armor”, a set of super-energy ice crystal shell, which embodies the characteristics of winter ice sports and modern technology.The head shell is decorated with a colorful halo inspired by the “Ice Ribbon”, the national Speed Skating Pavilion of the Beijing Winter Olympics. Flowing bright color lines symbolize the track of ice and snow sports and 5G technology.The heart in the palm of the left hand represents the warm welcome of the host country to friends all over the world.The overall image resembles the astronaut, meaning to create extraordinary, explore the future, embodies the pursuit of excellence, leading the era, and the infinite possibility for the future.Since 1968, the mascot of the Grenoble Winter Olympic Games “Schus” was born, the mascot has become an indispensable member of the Olympic Games, mascot in a kind of amiable, inclusive way, set up a bridge of friendship between the people of the world.There is no doubt that Bing Dwen Dwen, the mascot of the Beijing Winter Olympics, has achieved this perfectly.Zhao Weidong, spokesman for the Beijing Winter Olympics organizing Committee (BOCOG), said on February 13 that it is increasing the market supply of ice blocks to meet people’s needs.The new batch of bingdwen Dwen plush toys will give priority to meeting the needs of athletes, referees and coaches in the closed loop, ensuring that they can buy bingdwen Dwen before returning to China, said an official with the Beijing Winter Olympics Organizing Committee.As the supply gradually expands, it will meet the buying needs of a wider range of consumers.”The sales of Bing Dwen dwen will continue until the end of June this year.Please believe, ice pier pier will have!”Zhao weidong said.Feng Jun, deputy secretary general of sports Management Committee of Chinese Management Science Society, believes that the digital economy plays an irreplaceable role in bingdandan’s rapid popularity and success in a short period of time.5 g depth application of communication technology and the short video and the vigorous development of the new media platform, making the followers of the Beijing Olympics as mobile Internet sticky users young group, in particular, can at very low cost to easily share the ice mound mound the cultural image reproduced even second creation, eventually led to the spread of ice mound mound influence continue to expand.In fact, Olympic mascot economy is a kind of cultural economy in essence.Bing Dandan’s popularity has attracted the attention of people all over the world for its traditional Chinese cultural values, such as honesty and fraternity, thus forming an important channel and carrier for consolidating Chinese cultural confidence, establishing Chinese cultural image and optimizing Chinese cultural narration.Feng Jun said that the mascot economy has become an important form of commercial operation of the modern Olympic Games.According to relevant estimates, the economic value of the 2008 Beijing Olympic Mascots Fuwa is about 2.5 billion yuan, and the comprehensive economic value of the 2012 London Olympic mascots Winlock is 1 billion pounds.Bing Dwen Dwen, the mascot of Beijing 2022 Winter Olympics, continues to gain popularity and is expected to take the mascot economy of the Olympics to new heights.(Economic Daily reporter common sense)

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